Why startups fail : a new roadmap for entrepreneurial success

Author

• Eisenmann, Tom

Additional Author(s)

-

Publisher

New York: Currency, 2021

Language

English

ISBN

Series

Subject(s)

• BUSINESS FAILURES
• NEW BUSINESS ENTERPRISES
• SUCCESS IN BUSINESS

Notes

. .

Abstract

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.

So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.

• Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.
• False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions.
• False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.
• Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures.
• Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.
• Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.

Physical Dimension

Number of Page(s)

viii, 350 p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

Introduction
What is failure?
Part I: Launching. Catch-22
Good idea, bad bedfellows
False starts
False positives
Part II: Scaling. Out of the frying pan
Speed trap
Help wanted
Moonshots and miracles
Part III: Failing. Running on empty
Bouncing back
Letter to a first-time founder
Appendix: Early-stage startup survey

Exemplar(s)

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