Please take a moment to complete this survey below

Library's collection Library's IT development Cancel
e-book
Download Here

Measurement in marketing

Author
Additional Author(s)
  • Baumgartner, Hans
  • Weijters, Bert
Publisher
Bingley, U.K: Emerald Group Publishing Limited, 2022
Language
English
ISBN
9781800436312
Series
Review of Marketing Research Vol.19
Subject(s)
  • MARKETING AUDITS
  • MARKETING RESEARCH
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
1 online resource (xix, 217 p.)
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01174/23658.802 MeaOnline !Available

Similar Collection

by author or subject
Marketing accountability for marketing and non-marketing outcomes
Analisa pengaruh kepercayaan, kemudahan, kualitas informasi, dan tampilan produk terhadap keputusan pembelian melalui pemasaran di media sosial (studi pada pengguna media sosial di Shapeharve)
Eksplorasi daya tarik kartu kredit dilihat dari aspek enviromental, sensory, interpersonal, procedural, deliverable, informational, financial
Analisa pengaruh service quality terhadap satisfaction pelanggan PT. Telkom Tbk.
Analisa kualitas layanan di pusat reparasi dan informasi akari
Penerapan customer relationship management di mitranet
Analisa pengaruh dimensi dari ekuitas merek terhadap minat beli konsumen Midtown Hotel Surabaya
Pengaruh advertising effectiveness terhadap purchase intention dengan trust dan perceived risk sebagai variabel intervening pada penyedia layanan kesehatan