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Measurement in marketing
Author
Additional Author(s)
Baumgartner, Hans
Weijters, Bert
Publisher
Bingley, U.K: Emerald Group Publishing Limited, 2022
Language
English
ISBN
9781800436312
Series
Review of Marketing Research Vol.19
Subject(s)
MARKETING AUDITS
MARKETING RESEARCH
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
1 online resource (xix, 217 p.)
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01174/23
658.802 Mea
Online !
Available
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