Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing : principles and strategy
Author
Mason, J. Barry
Additional Author(s)
Ezell, Hazel F.
Publisher
Plano, Texas: 1987
Language
English
ISBN
-
Series
-
Subject(s)
MARKETING
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xvii,810p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02362/88
658.8 Mas M
-
Available
Similar Collection
by author or subject
Modern retailing
Modern retailing
Retailing
Foundations of retailing
Pengaruh entrepreneurial orientation terhadap financial performance dengan marketing capability dan oragnizational learning sebagai variabel intervening pada PT. Asuransi Central Asia di Surabaya
Services marketing
Rethinking marketing: text and cases
Bottom-up marketing