Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing in the hospitality industry 2nd ed
Author
Nykiel, Ronald A.
Additional Author(s)
-
Publisher
New York: Van Nostrand Reinhold, 1989
Language
English
ISBN
0442266979
Series
Subject(s)
HOSPITALITY INDUSTRY-MARKETING
HOTELS, TAVERNS, ETC.-MARKETING
TOURIST TRADE-MARKETING
Notes
. .
Abstract
Bibliography: p. 273-274
Physical Dimension
Number of Page(s)
xiii, 305 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01406/93
647.940688 Nyk M
Library - 7th Floor
Available
Similar Collection
by author or subject
Persiapan dan peranan seorang perencana paket wisata dalam dunia pariwisata
Hospitality sales and promotion
Hospitality marketing
Hospitality sales and marketing
Marketing for hospitality and tourism
Pengaruh gaya hidup (lifestyle), harga, promosi terhadap pemilihan tempat tujuan wisata (destination) studi kasus pada konsumen Artojaya Tour dan Travel Surabaya
Penggunaan metode internal-external matrix untuk mengidentifikasi posisi bersaing perusahaan (kasus pada program studi manajemen perhotelan UK Petra Surabaya)
Marketing in travel and tourism