Integrated marketing communications : the holistic approach

Author

• Yeshin, Tony

Additional Author(s)

-

Publisher

Oxford: Elsevier Butterworth-Heinemann, 2004

Language

English

ISBN

0750619236

Series

Subject(s)

• COMMUNICATION IN MARKETING
• MARKETING

Notes

• Glossary: p. 337-344

. Bibliography. Index: p. 345-354

Abstract

-

Physical Dimension

Number of Page(s)

xi, 354 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00583/05	- 659.1 Yes I	Library - 7th Floor	Available