Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing finance : turning marketing strategies into shareholder value

Author
  • Ward, Keith
Additional Author(s)
-
Publisher
Amsterdam: Elsevier Butterwooth-Heinemann, 2004
Language
English
ISBN
0750657707
Series
-
Subject(s)
  • MARKETING
  • MARKETING-COSTS
  • MARKETING-MANAGEMENT
Notes
Index: p. 344-349
Abstract
-
Physical Dimension
Number of Page(s)
xii, 349 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01724/05- 658.8 War MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Impressionism
Benarkah agama berbahaya?
International marketing research
Pengaruh marketing capability terhadap competitive advantage melalui customer engagement dan perceived value sebagai variabel intervening pada PT Nutrifood Indonesia di Surabaya
Strategi marketing komunikasi Era Tjandra di dalam menjalankan bisnis properti
Kajian pengaruh faktor green marketing terhadap keputusan pembelian konsumen produk home and personal care Unilever
Pengaruh relationship marketing activities terhadap membership commitment dan membership behaviors di Ikatan Akuntan Indonesia Jawa Timur
Pemasaran dan transaksi dalam pasar global yang efisien dan efektif dengan E-Commerce