Marketing finance : turning marketing strategies into shareholder value

Author

• Ward, Keith

Additional Author(s)

-

Publisher

Amsterdam: Elsevier Butterwooth-Heinemann, 2004

Language

English

ISBN

0750657707

Series

-

Subject(s)

• MARKETING
• MARKETING-COSTS
• MARKETING-MANAGEMENT

Notes

Index: p. 344-349

Abstract

-

Physical Dimension

Number of Page(s)

xii, 349 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01724/05	- 658.8 War M	Library - 7th Floor	Available