Marketing research : within a changing information environment 2nd ed.

Author

• Hair, Joseph F.

Additional Author(s)

• Ortinau, David J.
• Bush, Robert P.

Publisher

Boston, Massachusetts: McGraw Hill, 2005

Language

English

ISBN

0071239790

Series

McGraw-Hill/Irwin series in marketing

Subject(s)

• MARKETING RESEARCH

Notes

• Appendix: p. 655-663
• CD-ROM
• Glossary: p. 665-686

Index: p. 697-720

Abstract

-

Physical Dimension

Number of Page(s)

xxiii, 720 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02337/05	- 658.83 Hai M	Library - 7th Floor	Available