Relationship marketing : strategy and implementation

Author

-

Additional Author(s)

• Peck, Helen

Publisher

Amsterdam: Elsevier Butterworth-Heinemann, 2004

Language

English

ISBN

0750636262

Series

-

Subject(s)

• CUSTOMER RELATIONS
• MARKETING
• RELATIONSHIP MARKETING

Notes

Index: p. 501-509

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 509 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02230/05	- 658.812 Rel	Library - 7th Floor	Available