Managing customers as investments : the strategic value of customers in the long run

Author

• Gupta, Sunil

Additional Author(s)

• Lehmann, Donald R.

Publisher

Upper Saddle River, NJ: Pearson Education, Inc, 2005

Language

English

ISBN

9780132161619

Series

-

Subject(s)

• CONSUMERS-PREFERENCES
• CUSTOMER RELATIONS
• CUSTOMER RELATIONS-MANAGEMENT
• CUSTOMER SERVICES
• CUSTOMER RELATIONS-MARKETING

Notes

• Appendix: p. 167 - 186

Bibliography: p. 187-197. Index: p. 199 - 205

Abstract

-

Physical Dimension

Number of Page(s)

xv, 205 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01483/12	658.812 Gup M	Library - 7th Floor	Available