The power of brands : teknik mengelola brand equity dan strategi pengembangan merek analisis kasus dengan spss

Author

• Rangkuti, Freddy

Additional Author(s)

-

Publisher

Jakarta: PT Gramedia Pustaka Utama , 2002

Language

Indonesian

ISBN

9796868822

Series

-

Subject(s)

• MARKETING
• BRAND NAME PRODUCTS

Notes

• Appendix: p. 255 - 265

Bibliography: p. 249 - 254

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 268 p.

Dimension

20 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04616/05	- 658.827 Ran P	Library - 7th Floor	Available
2.	04617/05	- 658.827 Ran P	Library - 7th Floor	Available
3.	04456/05	- 658.827 Ran P	Library - 7th Floor	Available