Services marketing : integrating customer focus across the firm 4th ed

Author

• Zeithaml, Valarie A.

Additional Author(s)

• Gremler, Dwayne D.
• Bitner, Mary Jo

Publisher

Boston: McGraw-Hill, 2006

Language

English

ISBN

0071244964

Series

-

Subject(s)

• CUSTOMER SERVICES
• MARKETING
• CUSTOMER RELATIONS
• SERVICE INDUSTRIES-MARKETING

Notes

Bibliography. Index: p. 695-708

Abstract

-

Physical Dimension

Number of Page(s)

xxvii, 708 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00180/08	Res 658.812 Zei S	Library - 8th Floor	Available
2.	00182/08	658.812 Zei S	Library - 7th Floor	Available