Services marketing : Integrating customer focus across the firm 5th ed

Author

• Zeithaml, Valarie A.

Additional Author(s)

• Bitner, Mary Jo
• Gremler, Dwayne D.

Publisher

New York: McGraw-Hill/Irwin , 2009

Language

English

ISBN

9780071263931

Series

-

Subject(s)

• MARKETING
• SERVICE INDUSTRIES-MARKETING
• CUSTOMER RELATIONS
• CUSTOMER SERVICES

Notes

Index: p. 694-708

Abstract

-

Physical Dimension

Number of Page(s)

xxviii, 708 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

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3.	00382/10	- 658.812 Zei S	Library - 7th Floor	Available
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