Services marketing : integrating customer focus across the firm 4th ed.

Author

• Zeithaml, Valarie A.

Additional Author(s)

• Bitner, Mary Jo
• Gremler, Dwayne D.

Publisher

Boston, Massachusetts: McGraw-Hill/Irwin , 2006

Language

English

ISBN

0072961945

Series

-

Subject(s)

• CUSTOMER SERVICES
• MARKETING
• SERVICE INDUSTRIES-MARKETING
• CUSTOMER RELATIONS

Notes

Bibliography. Index: p. 695 - 708

Abstract

-

Physical Dimension

Number of Page(s)

xxvii, 708 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03005/07	- 658.812 Zei S	Library - 7th Floor	Available
2.	00140/08	- 658.812 Zei S	-	Unavailable : Removed
3.	00139/08	- 658.812 Zei S	-	Unavailable : Removed