Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Principles of marketing

Author
  • Lamb, Charles W.
Additional Author(s)
  • Hari, Joseph F.
  • McDaniel, carl
Publisher
Cincinnati, Ohio: South-Western, 1992
Language
English
ISBN
0538813687
Series
-
Subject(s)
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
-
Abstract
Index
Physical Dimension
Number of Page(s)
xxxv, 757 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04128/96658.8 Lam P-Available

Similar Collection

by author or subject
Marketing
Marketing
Essentials of marketing
Pentingnya peranan advertising dan sales promotion dalam usaha meningkatkan nilai penjualan pada perusahaan PT Glogarindo Waru Sidoarjo
Pentingnya pelaksanaan personal selling untuk meningkatkan volume penjualan pada PT Santoso Jaya di Surabaya
Strategi marketing public relations CV. XYZ dalam meningkatkan pelayanan pelanggan
Strategi harga terhadap penguasaan pangsa pasar pada maskapai low cost carrier: studi kasus Lion Air
Winning strategy