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Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author
  • Ind, Nicholas
Additional Author(s)
-
Publisher
London: Kogan Page, 2005
Language
English
ISBN
0749443995
Series
-
Subject(s)
  • BRAND CHOICE
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
Bibliography. Index: p. 228-236
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 236 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04991/05- 658.827 Ind BLibrary - 7th FloorAvailable

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