Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author

• Ind, Nicholas

Additional Author(s)

-

Publisher

London: Kogan Page, 2005

Language

English

ISBN

0749443995

Series

-

Subject(s)

• BRAND CHOICE
• BRAND NAME PRODUCTS
• PRODUCT MANAGEMENT

Notes

Bibliography. Index: p. 228-236

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 236 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04991/05	- 658.827 Ind B	Library - 7th Floor	Available