Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author
  • Ind, Nicholas
Additional Author(s)
-
Publisher
London: Kogan Page, 2005
Language
English
ISBN
0749443995
Series
-
Subject(s)
  • BRAND CHOICE
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
Bibliography. Index: p. 228-236
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 236 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04991/05- 658.827 Ind BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Destination branding "Surabaya as city of business" (customer journey map and brand strategy)
Analisa pengaruh emotional marketing terhadap purchase intention melalui brand awareness pada Dove Personal Care
Integrated advertising, promotion, and marketing communications
Brand creation : q'store (concept testing)
The Brandpromise
Create new branding : Q'store 'segmentasi, targeing, postioning'
Business marketing strategy
Destination branding Surabaya as a city of business (customer journey map and brand strategy)