Advertising strategy : a communication theory approach

Author

• Percy, Larry

Additional Author(s)

• Rossiter, John R.

Publisher

New York: Praeger Publishers, 1980

Language

English

ISBN

0030559065

Series

Subject(s)

• ADVERTISING
• ADVERTISING MEDIA PLANNING

Notes

. Bibliography: p. 274 - 295. Index: p. 297 - 301

Abstract

-

Physical Dimension

Number of Page(s)

vii, 301 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02013/06	- 659.1 Per A	Library - 7th Floor	Available