Media promotion and marketing for broadcasting, cable and the internet 5th. ed

Author

• Eastman, Susan Tyler -ed

Additional Author(s)

• Ferguson, Douglas A.
• Klein, Robert A.

Publisher

Amsterdam: Elsevier, 2006

Language

English

ISBN

0240807626

Series

-

Subject(s)

• TELEVISION BROADCASTING-MARKETING
• RADIO BROADCASTING-MARKETING

Notes

• Glossary: p. 307 - 319

Bibliography: p. 321 - 323. Index: p. 325 - 335

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 335 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02939/06	- 384.550688 Eas M	Library - 7th Floor	Available