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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author
  • Kim, W. Chan
Additional Author(s)
  • Mauborgne, Renee
Publisher
Boston, Massachusetts: Havard Business School Press, 2005
Language
English
ISBN
1591396190
Series
-
Subject(s)
  • NEW PRODUCTS
  • MARKET SEGMENTATION
Notes
  • Appendix: p.191-216
Bibliography: p.223-229. Index: p.231-238
Abstract
-
Physical Dimension
Number of Page(s)
xv, 240 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02919/06- 658.802 Kim B-Unavailable : Lost

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