Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author

• Kim, W. Chan

Additional Author(s)

• Mauborgne, Renee

Publisher

Boston, Massachusetts: Havard Business School Press, 2005

Language

English

ISBN

1591396190

Series

-

Subject(s)

• NEW PRODUCTS
• MARKET SEGMENTATION

Notes

• Appendix: p.191-216

Bibliography: p.223-229. Index: p.231-238

Abstract

-

Physical Dimension

Number of Page(s)

xv, 240 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02919/06	- 658.802 Kim B	-	Unavailable : Lost