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Market research in the internet age : leveraging the internet for market measurement and consumer insight

Author
  • Monster, Robert W
Additional Author(s)
  • Pettit, Raymond C.
Publisher
Singapore: John Wiley & Sons , 2002
Language
English
ISBN
0470820640
Series
-
Subject(s)
  • MARKETING RESEARCH
Notes
  • Appendix: p. 271 - 280
  • Glossary: p. 281 - 301
Index: p. 303 - 306
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 306 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03362/06- 658.83 Mon MLibrary - 7th FloorAvailable

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