Market research in the internet age : leveraging the internet for market measurement and consumer insight

Author

• Monster, Robert W

Additional Author(s)

• Pettit, Raymond C.

Publisher

Singapore: John Wiley & Sons , 2002

Language

English

ISBN

0470820640

Series

-

Subject(s)

• MARKETING RESEARCH

Notes

• Appendix: p. 271 - 280
• Glossary: p. 281 - 301

Index: p. 303 - 306

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 306 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03362/06	- 658.83 Mon M	Library - 7th Floor	Available