Consumer behavior and marketing strategy 7th ed

Author

• Peter, J. Paul

Additional Author(s)

• Olson, Jerry C.

Publisher

Boston, Massachusetts: McGraw-Hill/Irwin , 2005

Language

English

ISBN

0071111778

Series

McGraw-Hill/Irwin series in marketing

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING

Notes

• Glossary: p. 545-556

Bibliography: p. 515-544. Index: p. 557-578

Abstract

-

Physical Dimension

Number of Page(s)

xxv, 570 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	05251/06	Res - 658.8342 Pet C	Library - 8th Floor	Available