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Mass Affluence : seven new rules of marketing to today's consumer

Author
  • Nunes, Paul
Additional Author(s)
  • Johnson, Brian
Publisher
Boston, massachusetts: Harvard Business School Press, 2004
Language
English
ISBN
1591391962
Series
-
Subject(s)
  • CONSUMER STATISFACTION
  • MARKETING
  • AFFLUENT CONSUMERS
  • CONSUMER BEHAVIOR
Notes
Bibliography: p. 235 - 253. Index: p. 254 - 269
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 269 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.05708/06- 658.8 Nun MLibrary - 7th FloorAvailable

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