Mass Affluence : seven new rules of marketing to today's consumer

Author

• Nunes, Paul

Additional Author(s)

• Johnson, Brian

Publisher

Boston, massachusetts: Harvard Business School Press, 2004

Language

English

ISBN

1591391962

Series

-

Subject(s)

• CONSUMER STATISFACTION
• MARKETING
• AFFLUENT CONSUMERS
• CONSUMER BEHAVIOR

Notes

Bibliography: p. 235 - 253. Index: p. 254 - 269

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 269 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	05708/06	- 658.8 Nun M	Library - 7th Floor	Available