Advertising : Principles and effective IMC practice

Author

Additional Author(s)

• Wells, William

Publisher

Singapore: Prentice Hall, 2007

Language

English

ISBN

0131676601

Series

Subject(s)

• ADVERTISING

Notes

• Glossary: p. 615 - 627

. Bibliography: p. 629 - 632. Index: p. 641 - 650

Abstract

-

Physical Dimension

Number of Page(s)

xxxiii, 650 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00109/09	- 659. 1 Adv	Library - 7th Floor	Available
2.	01158/07	Res - 659. 1 Adv	-	Unavailable : Removed
3.	06324/06	Res - 659. 1 Adv	-	Unavailable : Removed