What sticks : why most advertising fails and how to guarantee yours succeeds

Author

• Briggs, Rex

Additional Author(s)

• Stuart, Greg

Publisher

Chicago, Illinois: Kaplan Publishing, 2006

Language

English

ISBN

1419584332

Series

-

Subject(s)

• ADVERTISING
• MARKETING

Notes

• Appendix: p. 239 -257

Bibliography: p. 259 - 265. Index: p. 267 - 275

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 275 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01121/07	- 658.84 Bri W	Library - 7th Floor	Available