Integrated advertising, promotion, and marketing communications 3rd ed.

Author

• Clow, Kenneth E.

Additional Author(s)

• Baack, Donald

Publisher

Upper Saddle River, NJ.: Pearson Prentice-Hall, 2007

Language

English

ISBN

0132382091

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• SALES PROMOTION
• PRODUCT MANAGEMENT

Notes

. Bibliography. Index : p. 493 - 515

Abstract

-

Physical Dimension

Number of Page(s)

xxiii, 515 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02877/07	659.1 Clo I	-	Unavailable : Removed
2.	02874/07	659.1 Clo I	-	Unavailable : Removed
3.	02873/07	659.1 Clo I	-	Unavailable : Removed
4.	03751/08	659.1 Clo I	Library - 7th Floor	Available
5.	01318/07	Res 659.1 Clo I	-	Unavailable : Removed
6.	02876/07	659.1 Clo I	-	Unavailable : Removed
7.	02875/07	659.1 Clo I	-	Unavailable : Removed