Analisa tingkat sensitivitas dan arah respon konsumen terhadap perluasan merek (brand extension) dari McDonald's pada McCafe di plaza Surabaya

Author

• Hartanto, Selvi

Additional Author(s)

• Sanjaya, Indrasari

Publisher

Surabaya: Fakultas Ekonomi Jurusan Manajemen Pariwisata UK Petra, 2007

Language

Indonesian

ISBN

-

Series

Tugas Akhir No.02010030/TLM/2007

Subject(s)

• BRAND NAME PRODUCTS-MARKETING
• CONSUMER BEHAVIOR
• CONSUMERS-RESEARCH

Notes

• Appendix: p. 86 - 108

Bibliography: p. 84 - 85

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 108 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04795/07	(T) - 658.8342 Har A	-	Unavailable : Removed