Advertising and integrated brand promotion 4th ed.

Author

• O'Guinn, Thomas C.

Additional Author(s)

• Allen, Chris T.
• Semenik, Richard J.

Publisher

Australia: Thomson , 2006

Language

Indonesian

ISBN

-

Series

Subject(s)

• ADVERTISING
• ADVERTISING MEDIA PLANNING

Notes

• Glossary: p. 731-745

. . Index: p. 747-773

Abstract

-

Physical Dimension

Number of Page(s)

xlviii, 781 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01008/08	659.1 O'Gu A	Library - 7th Floor	Available