Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Corporate social responsibility : Doing the most good for your company and your cause

Author
  • Kotler, Philip
Additional Author(s)
  • Lee, Nancy
Publisher
Hoboken, NJ.: John Wiley & Sons, Inc , 2005
Language
English
ISBN
0471476110
Series
-
Subject(s)
  • SOCIAL RESPONSIBILITY OF BUSINESS
  • CORPORATIONS-CHARITABLE CONTRIBUTIONS
  • CORPORATE IMAGE
  • SOCIAL MARKETING
Notes
Bibliography: p. 277 - 295. Index: p. 297 - 307
Abstract
-
Physical Dimension
Number of Page(s)
x, 307 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03530/08658.408 Kot CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Principles of marketing
Marketing for hospitality and tourism
Marketing management
Principles of marketing
Citra UK Petra dimata masyarakat Surabaya
Pengaruh corporate social responsibility (CSR) terhadap persistensi laba pada perusahaan sektor insfrastruktur, utilitas, dan transportasi
Perancangan ulang corporate identity persatuan seni dan olahraga barongsai Indonesia
Business for the common good