Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Corporate social responsibility : Doing the most good for your company and your cause
Author
Kotler, Philip
Additional Author(s)
Lee, Nancy
Publisher
Hoboken, NJ.: John Wiley & Sons, Inc , 2005
Language
English
ISBN
0471476110
Series
-
Subject(s)
SOCIAL RESPONSIBILITY OF BUSINESS
CORPORATIONS-CHARITABLE CONTRIBUTIONS
CORPORATE IMAGE
SOCIAL MARKETING
Notes
Bibliography: p. 277 - 295. Index: p. 297 - 307
Abstract
-
Physical Dimension
Number of Page(s)
x, 307 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03530/08
658.408 Kot C
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing management
Principles of marketing
Principles of marketing
Manajemen pemasaran analisis, perencanaan dan pengendalian jld.1
Likeable business
Pengaruh tingkat pengungkapan corporate social responsibility terhadap information asymmetry diukur dengan bid ask spread
The Impact of corporate social responsibility policies towards labor productivity in Indonesia
Pengaruh kinerja corporate social responsibility (CSR) terhadap persistensi laba pada perusahaan yang bergerak di sektor aneka industri dengan sub sektor mesin dan alat berat, otomotif dan komponen, kabel dan elektronik di Indonesia yang terdaftar di bursa efek Indonesia pada tahun 2010-214