Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Relationship marketing : Perspectives, dimensions and contexts

Author
  • Harwood, Tracy
Additional Author(s)
  • Brederick, Anne
  • Garry, Tony
Publisher
London: McGraw-Hill Book Company, 2008
Language
English
ISBN
0077114221
Series
-
Subject(s)
  • RELATIONSHIP MARKETING
  • CUSTOMER RELATIONS
  • MARKETING
Notes
Index: p. 234 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04205/08658.812 Har RLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Peranan personnal selling terhadap volume penjualan pada PT. Unity Sakti Corrugated carton and box making di Surabaya, Jawa Timur
Srategi periklanan dengan penggunaan tema sosial dan allegori abad pertengahan serta pengaruhnya terhadap ingatan konsumen
Pengaruh iklan online terhadap purchase intention di situs jual beli produk melalui perceived usefulness dan perceived ease of use
Services marketing
Efektivitas konsep product placement 'Ace Hardware' dalam program 'Patio' SBO TV di Surabaya
Analisa efektivitas media promosi black canyon coffee dengan brand proposition taste something different (studi kasus media brosur)
The discipline of market leaders
Pengaruh internal marketing terhadap employee performance dengan market orientation dan employee engagement sebagai variabel intervening pada Minimarket Circle K di Surabaya