Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Relationship marketing : Perspectives, dimensions and contexts

Author
  • Harwood, Tracy
Additional Author(s)
  • Brederick, Anne
  • Garry, Tony
Publisher
London: McGraw-Hill Book Company, 2008
Language
English
ISBN
0077114221
Series
-
Subject(s)
  • RELATIONSHIP MARKETING
  • CUSTOMER RELATIONS
  • MARKETING
Notes
Index: p. 234 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04205/08658.812 Har RLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Tips and traps for marketing your business
Strategi Kaizen untuk kepedulian pada pelanggan
Customers that count
Strategi marketing public relations PT. Ovis Berkat Semesta dalam menciptakan tingkat kesadaran calon konsumen
Pengaruh intellectual capital dan marketing capability terhadap kinerja keuangan dan nilai pasar perusahaan di sektor perdagangan besar barang produksi dan perdagangan eceran (Kapitalisasi sedang dan besar)
The Connectors
Customer relationship management
Pengaruh relationship marketing terhadap brand loyalty zinc oxide pada PT Multi Citra Chemindo