Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Relationship marketing : Perspectives, dimensions and contexts
Author
Harwood, Tracy
Additional Author(s)
Brederick, Anne
Garry, Tony
Publisher
London: McGraw-Hill Book Company, 2008
Language
English
ISBN
0077114221
Series
-
Subject(s)
RELATIONSHIP MARKETING
CUSTOMER RELATIONS
MARKETING
Notes
Index: p. 234 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04205/08
658.812 Har R
Library - 7th Floor
Available
Similar Collection
by author or subject
Pembuatan Matahari Club Cards sebagai upaya customer retention pada Matahari Department Store di Surabaya
Marketing
Consumer behavior and marketing strategy
Analisa evaluasi implementasi customer experience management (CEM) di gelare cafe Singapura
Pengaruh aktivitas customer relationship marketing terhadap kepuasan pelanggan melalui manfaat penerapan relationship marketing di Excelso Galaxy Mall Surabaya
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "coffeehouse which serve a drink from paradise, in heaven like atmosphere, with angelic service" (studi kasus media ...
Pengaruh perceived value dan perceived quality terhadap kepuasan dan loyalitas pelanggan studi kasus J.Co Donuts and Coffee di Surabaya
Magnetic service