Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Relationship marketing : Perspectives, dimensions and contexts

Author
  • Harwood, Tracy
Additional Author(s)
  • Brederick, Anne
  • Garry, Tony
Publisher
London: McGraw-Hill Book Company, 2008
Language
English
ISBN
0077114221
Series
-
Subject(s)
  • RELATIONSHIP MARKETING
  • CUSTOMER RELATIONS
  • MARKETING
Notes
Index: p. 234 - 242
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 242 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04205/08658.812 Har RLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Promoting spell ELC using a marketing booklet
Relationship marketing in the digital age
Beyond traditional marketing
Retail marketing management
Pengaruh service performance terhadap repeat purchasing melalui perceived value dan customer satisfaction sebagai variabel entervening di Esther House of Beauty di Surabaya
Pengaruh program relationship marketing yang terdiri dari customer service, loyalty program, dan community building terhadap loyalitas pelanggan sogo department store plasa Tunjungan 4 di Surabaya
Fungsi public relations yang dijalankan oleh human resources development department dan marketing department hotel satelit untuk meningkatkan citra di masyarakat
Analisis pengaruh trust supplier dan commitment supplier terhadap supplier performance melalui information sharing dan collaboration pada PT. Vale Indonesia Tbk