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Strategic marketing : An applied perspective
Author
Alsem, Karel Jan
Additional Author(s)
-
Publisher
Boston, Massachusetts: McGraw Hill, 2007
Language
English
ISBN
0071244174
Series
-
Subject(s)
STRATEGIC PLANNING
MARKETING
Notes
Bibliography. Index: p. 317 - 324
Abstract
-
Physical Dimension
Number of Page(s)
xi, 324 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04283/08
658.8 Als S
Library - 7th Floor
Available
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