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Analisa pengaruh faktor emotion, hedonic pleasure, cognitive dan affective terhadap pembelian impulsif di sogo department store di plasa Tunjungan Surabaya

Author
  • Dayo, Silvia Thie
Additional Author(s)
  • Alijan, Ellyana
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen Pariwisata UK Petra, 2008
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.02010056/TLM/2008
Subject(s)
  • CONSUMER BEHAVIOR
  • STORES, RETAIL-INDUSTRY-MANAGEMENT
  • STORES, RETAIL-INDUSTRY-MARKETING
Notes
  • Appendix: p. 45 - 63
Bibliography: p. 41 - 44
Abstract
-
Physical Dimension
Number of Page(s)
xi, 63 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04532/08(T) - 647.96210688 Day ALibrary - 8th FloorUnavailable : Removed

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