Analisa pengaruh faktor emotion, hedonic pleasure, cognitive dan affective terhadap pembelian impulsif di sogo department store di plasa Tunjungan Surabaya
Author
Dayo, Silvia Thie
Additional Author(s)
Alijan, Ellyana
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen Pariwisata UK Petra, 2008