Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing research : an applied orientation 5th ed.

Author
  • Malhotra, Naresh K.
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2007
Language
English
ISBN
0132279177
Series
-
Subject(s)
  • MARKETING RESEARCH
  • MARKETING RESEARCH-COMPUTER NETWORKS
Notes
  • Appendix : p. A1 - A2
  • CD-ROM
Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
xxvi, 783 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04822/08658.83 Mal MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Marketing research
Riset pemasaran
Marketing research
Marketing research
Analisis faktor atmosfer toko sektor busana wanita dalam mempengaruhi konsumen yang berbelanja di matahari departement store, plasa tunjungan III, Surabaya
Analisa pengaruh online brand community terhadap brand loyalty melalui proses online perceived brand reputation dan brand trust pada cafe di Surabaya
Pengaruh marketing capability terhadap competitive advantage melalui customer engagement dan perceived value sebagai variabel intervening pada PT Nutrifood Indonesia di Surabaya
Pengaruh harga produk, deskripsi menu, dan kualitas layanan terhadap persepsi nilai konsumen Pizza Hut Surabaya