Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing strategy and competitive positioning 4th ed.

Author
  • Hooley, Graham J.
Additional Author(s)
  • Nicoulaud, Brigitle
  • Piercy, Nigel F.
Publisher
Harlow: Financial Times Prentice Hall , 2008
Language
English
ISBN
9780273706977
Series
Subject(s)
  • TARGET MARKETING
  • MARKETING-MANAGEMENT
Notes
Index: p. 599-614
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 614 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00131/09658.802 Hoo M-Unavailable : Lost

Similar Collection

by author or subject
Improve your marketing to grow your business
Pengaruh rangsangan pemasaran terhadap loyalitas konsumen (kajian terhadap 200 responden pemakai produk pasta gigi pepsodent di Supermarket Sinar Jemur Handayani Surabaya)
Kebutuhan perusahaan terhadap customer relationship management
'Fashionister': strategic brand analysis
Peranan program penjualan dalam upaya meningkatkan volume penjualan sektor bengkel pada PT "X" di Surabaya
Analisa sistem penjualan pada segmen toko specialty di Surabaya dan perluasan segmen pasar baru di wilayah Jawa Timur pada PT. XYZ
Analisa keuntungan usaha distribusi PT. Antariksa Laksana di Surabaya
Analisa faktor-faktor yang mempengaruhi kepuasan pengunjung pusat kebugaran tubuh "X" di Surabaya