Marketing strategy and competitive positioning 4th ed.

Author

• Hooley, Graham J.

Additional Author(s)

• Nicoulaud, Brigitle
• Piercy, Nigel F.

Publisher

Harlow: Financial Times Prentice Hall , 2008

Language

English

ISBN

9780273706977

Series

Subject(s)

• TARGET MARKETING
• MARKETING-MANAGEMENT

Notes

Index: p. 599-614

Abstract

-

Physical Dimension

Number of Page(s)

xviii, 614 p.

Dimension

25 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00131/09	658.802 Hoo M	-	Unavailable : Lost