Marketing communications in tourism and hospitality : Concepts, strategies and cases 1st ed.

Author

• McCabe, Scott

Additional Author(s)

-

Publisher

Amsterdam: Elsevier Butterworth-Heinemann, 2009

Language

English

ISBN

9780750682770

Series

-

Subject(s)

• COMMUNICATION IN MARKETING
• HOSPITALITY INDUSTRY-MARKETING
• TOURISM-MARKETING

Notes

Bibliography. Index: p. 295 - 300

Abstract

-

Physical Dimension

Number of Page(s)

xx, 300 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01843/09	338.47910688 McC M	Library - 7th Floor	Available