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Marketing communications in tourism and hospitality : Concepts, strategies and cases 1st ed.

Author
  • McCabe, Scott
Additional Author(s)
-
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2009
Language
English
ISBN
9780750682770
Series
-
Subject(s)
  • COMMUNICATION IN MARKETING
  • HOSPITALITY INDUSTRY-MARKETING
  • TOURISM-MARKETING
Notes
Bibliography. Index: p. 295 - 300
Abstract
-
Physical Dimension
Number of Page(s)
xx, 300 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01843/09338.47910688 McC MLibrary - 7th FloorAvailable

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