Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Destination branding Surabaya as a city of business (customer journey map and brand strategy)
Author
Tanujaya, Jimmy
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2009
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.36020040/MAN/2009
Subject(s)
BRAND NAME PRODUCTS
MARKETING-MANAGEMENT
Notes
Appendix : p. 106 - 129
Bibliography : p. 104 - 105
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 129 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02765/09
(T) 658.827 Tan D
Library - 8th Floor
Available
Similar Collection
by author or subject
Analisa faktor pembentuk kualitas layanan di Starbucks Surabaya
Destination branding
Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening
Pengaruh mutu, harga dan promosi terhadap peningkatan volume penjualan PC merek WDC produksi wahana data di Surabaya
Perancangan peningkatan kualitas layanan supermarket "X" dengan metode quality function deployment
Re-branding Ades (strategic brand analysis)
30 menit... memasarkan diri sendiri
Tinjauan visual copycat brand pada persepsi masyarakat dan hak kekayaan intelektual di Indonesia studi kasus: mie sedap, supermie sedaap, rokok 234 dan rokok lintang 6