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Advertising and promotion : An integrated marketing communications perspective 8th ed.

Author
  • Belch, George E.
Additional Author(s)
  • Blech, Michael A.
Publisher
New York: McGraw-Hill/Irwin , 2009
Language
English
ISBN
0071284400
Series
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • SALES PROMOTION
Notes
. . Index: p. 817 - 838
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 838 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03239/09659.1 Bel ALibrary - 7th FloorAvailable

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