Advertising and promotion : An integrated marketing communications perspective 8th ed.

Author

• Belch, George E.

Additional Author(s)

• Blech, Michael A.

Publisher

New York: McGraw-Hill/Irwin , 2009

Language

English

ISBN

0071284400

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• SALES PROMOTION

Notes

. . Index: p. 817 - 838

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 838 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03239/09	659.1 Bel A	Library - 7th Floor	Available