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Integrated advertising, promotion, and marketing communications 4th ed.

Author
  • Clow, Kenneth E.
Additional Author(s)
  • Baack, Donald
  • Clow, Kenneth E.
Publisher
Upper Saddle River, NJ: Pearson Education, Inc., 2010
Language
English
ISBN
0138157375
Series
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • PRODUCT MANAGEMENT
  • SALES PROMOTION
Notes
. . Index: p. 463- 478
Abstract
-
Physical Dimension
Number of Page(s)
478 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00465/10- 659.1 Clo ILibrary - 7th FloorAvailable

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