Integrated advertising, promotion, and marketing communications 4th ed.

Author

• Clow, Kenneth E.

Additional Author(s)

• Baack, Donald
• Clow, Kenneth E.

Publisher

Upper Saddle River, NJ: Pearson Education, Inc., 2010

Language

English

ISBN

0138157375

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• PRODUCT MANAGEMENT
• SALES PROMOTION

Notes

. . Index: p. 463- 478

Abstract

-

Physical Dimension

Number of Page(s)

478 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00465/10	- 659.1 Clo I	Library - 7th Floor	Available