Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
Author
Andrianto, Thomas
Additional Author(s)
Kurniawan, Erick
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2009