Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Contemporary advertising 12th ed.

Author
  • Arens, William F
Additional Author(s)
  • Arens, Christian
  • Weigold, Michael F.
Publisher
New York: McGraw-Hill/Irwin , 2009
Language
English
ISBN
9780071284790
Series
Subject(s)
  • ADVERTISING
  • ADVERTISING-COMPUTER PROGRAMS
Notes
  • Appendix: p. 633-689
. . Index: p. 691-724
Abstract
-
Physical Dimension
Number of Page(s)
xlii, 724 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00014/10659.1 Are CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Bottom-up marketing
Perancangan iklan wisata Hotel Grand Bromo melalui objek wisata alam dan kebudayaan Gunung Bromo bagi turis Eropa
Perancangan komunikasi visual strategi kreatif promosi jasa pemakaman modern PT Rahmat Sejahtera
Perancangan promosi album rap ivan dan media penunjangnya
Advertising and promotion
Perancangan profil jurusan desain komunikasi visual Universitas Kristen Petra Surabaya melalui cd interaktif beserta media pendukung lain
Brands, Consumers, Symbols and Research
Perbedaan content dan penerimaan pesan competitive dan educative advertising pada iklan sabun Dove terhadap keputusan pembelian ditinjau dari media televisi, media cetak dan media radio di Surabaya