Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing essentials in hospitality and tourism foundations and practices
Author
Shoemaker, Stowe
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Pearson Prentice-Hall, 2008
Language
English
ISBN
9780131708273
Series
-
Subject(s)
HOSPITALITY INDUSTRY-MARKETING
TOURISM-MARKETING
Notes
Bibliography. Index: p. 583 - 597
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 611 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04772/09
647.940688 Sho M
Library - 7th Floor
Available
Similar Collection
by author or subject
Pemasaran destinasi pariwisata
Analisa beberapa faktor yang mempengaruhi kepuasan konsumen dengan customer value proposition dalam memanfaatkan e-commerce pada situs reservasi online
Convention sales and services
Pemetaan persepsi konsumen tourist shopper terhadap retail mix ditinjau dari hedonic shopping motivation di Surabaya
Marketing for hospitality and tourism
Advances in social media for travel, tourism and hospitality
Analisis stimulus konsumen mall terhadap niat beli dengan orientasi belanja sebagai mediasi
Tourism marketing for developing countries