Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing essentials in hospitality and tourism foundations and practices
Author
Shoemaker, Stowe
Additional Author(s)
-
Publisher
Upper Saddle River, NJ: Pearson Prentice-Hall, 2008
Language
English
ISBN
9780131708273
Series
-
Subject(s)
HOSPITALITY INDUSTRY-MARKETING
TOURISM-MARKETING
Notes
Bibliography. Index: p. 583 - 597
Abstract
-
Physical Dimension
Number of Page(s)
xxv, 611 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04772/09
647.940688 Sho M
Library - 7th Floor
Available
Similar Collection
by author or subject
Mem-positioning-kan obyek wisata kawasan Ijen dalam menciptakan peluang pasar domestik
Marketing in the hospitality industry
Hospitality sales and promotion
Pengaruh customer value, perceived enjoyment, dan online word of mouth terhadap purchase decision wisatawan lokal ke Bali
Analisa beberapa faktor yang mempengaruhi kepuasan konsumen dengan customer value proposition dalam memanfaatkan e-commerce pada situs reservasi online
Attracting tourists, traders, investors
Boutique hotels & hostels
Analisa kepuasan loyal customer terkait dengan attributes related to product, attributes related to service, attributes related to purchase di travel agent X