Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing for hospitality and tourism
Author
Kotler, Philip
Additional Author(s)
Bowen, John
Makens, James
Publisher
Upper Saddle River, N.J:
Language
English
ISBN
013858267X
Series
-
Subject(s)
HOSPITALITY INDUSTRY-MARKETING
HOTEL MANAGEMENT
TOURIST TRADE-MARKETING
Notes
-
Abstract
Index: p. 694-704
Physical Dimension
Number of Page(s)
xv, 704 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
06012/97
647.940688 Kot M
Library - 7th Floor
Available
Similar Collection
by author or subject
Principles of marketing
Manajemen pemasaran
Marketing management
Marketing for hospitality and tourism
Analisa perbedaan motivasi dan kepuasan kerja berdasarkan status kerja dan pengaruhnya terhadap kinerja karyawan di Hotel Singgasana Surabaya
Internal communication tools at Brasserie Barbizon in Golden Tulip Hotel, Schiphol
Analisa penanganan keluhan di hotel & villa X Surabaya yang menyebabkan tinggi atau rendahnya tingkat kupuasan pelanggan
Analisa dampak program komunikasi marketing public Relations terhadap image Mandarin Oriental, hotel Majapahit, Surabaya