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Marketing for hospitality and tourism
Author
Kotler, Philip
Additional Author(s)
Bowen, John
Makens, James
Publisher
Upper Saddle River, N.J:
Language
English
ISBN
013858267X
Series
-
Subject(s)
HOSPITALITY INDUSTRY-MARKETING
HOTEL MANAGEMENT
TOURIST TRADE-MARKETING
Notes
-
Abstract
Index: p. 694-704
Physical Dimension
Number of Page(s)
xv, 704 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
06012/97
647.940688 Kot M
Library - 7th Floor
Available
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