Advertising and integrated brand promotion 5th ed.

Author

• O'Guinn, Thomas C.

Additional Author(s)

• Allen, Chris T.
• Semenik, Richard J.

Publisher

Mason, OH: South-Western Cengage learning, 2009

Language

English

ISBN

0324568673

Series

International Student Edition

Subject(s)

• ADVERTISING
• ADVERTISING MEDIA PLANNING

Notes

• Appendix: p. 674-688
• Glossary: p. 689-702

. . Index: p. 703-723

Abstract

-

Physical Dimension

Number of Page(s)

xli, 726 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00476/10	- 659.1 O'Gu A	Library - 7th Floor	Available