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Marketing : Principles and perspectives 3rd ed.

Author
  • Bearden, William O.
Additional Author(s)
  • Ingram, Thomas N.
  • Laforge, Raymond W.
Publisher
Boston: McGraw-Hill/Irwin , 2001
Language
English
ISBN
0072322977
Series
-
Subject(s)
  • MARKETING
Notes
  • Glossary: p. 535-555
Index: p. 579-596
Abstract
-
Physical Dimension
Number of Page(s)
xxxvii, 598 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00601/10658.8 Bea MLibrary - 7th FloorAvailable

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