Marketing : Principles and perspectives 3rd ed.

Author

• Bearden, William O.

Additional Author(s)

• Ingram, Thomas N.
• Laforge, Raymond W.

Publisher

Boston: McGraw-Hill/Irwin , 2001

Language

English

ISBN

0072322977

Series

-

Subject(s)

• MARKETING

Notes

• Glossary: p. 535-555

Index: p. 579-596

Abstract

-

Physical Dimension

Number of Page(s)

xxxvii, 598 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00601/10	658.8 Bea M	Library - 7th Floor	Available