Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing : Principles and perspectives 3rd ed.

Author
  • Bearden, William O.
Additional Author(s)
  • Ingram, Thomas N.
  • Laforge, Raymond W.
Publisher
Boston: McGraw-Hill/Irwin , 2001
Language
English
ISBN
0072322977
Series
-
Subject(s)
  • MARKETING
Notes
  • Glossary: p. 535-555
Index: p. 579-596
Abstract
-
Physical Dimension
Number of Page(s)
xxxvii, 598 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00601/10658.8 Bea MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Marketing
Practical marketing
Fungsi public relations yang dijalankan sales marketing hotel ijen view Bondowoso dalam usaha membentuk citra perusahaan
The strategy and tactics of pricing
Marketing
Peran marketing public relations yang dijalankan oleh divisi passenger sales cathay pasific airways Surabaya dalam meningkatkan kualitas pelayanan demi tercapainya kepuasan pelanggan
Media komunikasi internal yang digunakan marketing & sales department dalam komunikasi interval di hotel satelit Surabaya
Analisa strategi bertahan jeeves of belgravia laundry and dry clen dalam mempertahankan pangsa pasar di Surabaya