Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Principles of contemporary marketing : Kurtz & Boone 14th ed.
Author
Kurtz, David L.
Additional Author(s)
-
Publisher
[s.l.]: South-Western Cengage learning, 2010
Language
English
ISBN
032482808x
Series
-
Subject(s)
MARKETING
Notes
Appendix
Glossary
Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
xxxii, 670 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00658/10
658.8 Kur P
Library - 7th Floor
Available
Similar Collection
by author or subject
Grow with character
Integrated marketing communication pada Toko New Trendy
Marketing
What sticks
Strategi marketing public relations CV. Catria Inter Jaya Surabaya dalam memasarkan produknya
Upaya marketing communication PT. Indosat East Java regional office Surabaya dalam mempersuasi publik eksternal untuk bergabung dalam frontliner mentari matrix, im3 club (FMC)
Winning retail
Formulasi strategi bersaing PT. Santoso Kencana Sakti