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Integrated marketing communications in advertising and promotion

Author
  • Shimp, Terence A
Additional Author(s)
-
Publisher
s.l.: South-Western Cengage learning, 2010
Language
English
ISBN
9780324665314
Series
-
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • MARKETING
Notes
  • Glossary: p. 639 - 644
Bibliography: p. 634 - 638. Index: p. 645 - 668
Abstract
-
Physical Dimension
Number of Page(s)
xx, 668 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01875/10658.45 Shi ILibrary - 7th FloorAvailable

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