Integrated marketing communications in advertising and promotion

Author

• Shimp, Terence A

Additional Author(s)

-

Publisher

s.l.: South-Western Cengage learning, 2010

Language

English

ISBN

9780324665314

Series

-

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• MARKETING

Notes

• Glossary: p. 639 - 644

Bibliography: p. 634 - 638. Index: p. 645 - 668

Abstract

-

Physical Dimension

Number of Page(s)

xx, 668 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01875/10	658.45 Shi I	Library - 7th Floor	Available