Principles of advertising and IMC 2nd ed.

Author

• Duncan, Tom

Additional Author(s)

-

Publisher

Boston: McGraw Hill, 2008

Language

English

ISBN

0071274626

Series

-

Subject(s)

• BRAND NAME PRODUCTS-MARKETING

Notes

• Glossary: p. 730-740

Bibliography: p. 751-754. Index: p. 758-774

Abstract

-

Physical Dimension

Number of Page(s)

xxvii, 774 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02805/10	658.827 Dun P	Library - 7th Floor	Available