Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Principles of advertising and IMC 2nd ed.

Author
  • Duncan, Tom
Additional Author(s)
-
Publisher
Boston: McGraw Hill, 2008
Language
English
ISBN
0071274626
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
Notes
  • Glossary: p. 730-740
Bibliography: p. 751-754. Index: p. 758-774
Abstract
-
Physical Dimension
Number of Page(s)
xxvii, 774 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02805/10658.827 Dun PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Ad Sim for Duncan
Principles of advertising and imc
Analisa hedonic value dan utilitarian value terhadap brand trust dengan brand satisfaction sebagai variabel intervening pada produk pewarnaan L'Oreal professionel
Apple's construction of its brand as cultural capital in apps we can't live without commercial
The business of brands
A Commercial website for Sinar Terang Bag Collections and home industry: a way to make the existing customers know its productions and increase its sales
Ad Sim for Duncan
A Marketing booklet for the Alana Hotel Surabaya: the best way to emphasize the uniqueness of its products in promoting itself to institutions and companies