Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Principles of advertising and IMC 2nd ed.

Author
  • Duncan, Tom
Additional Author(s)
-
Publisher
Boston: McGraw Hill, 2008
Language
English
ISBN
0071274626
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MARKETING
Notes
  • Glossary: p. 730-740
Bibliography: p. 751-754. Index: p. 758-774
Abstract
-
Physical Dimension
Number of Page(s)
xxvii, 774 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02805/10658.827 Dun PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Principles of advertising and imc
Ad Sim for Duncan
Passion branding
Destination branding
Analisa tingkat sensitivitas dan arah respon konsumen terhadap perluasan merek (brand extension) dari McDonald's pada McCafe di plaza Surabaya
A Marketing booklet for the Alana Hotel Surabaya: the best way to emphasize the uniqueness of its products in promoting itself to institutions and companies
Analisa pengaruh citra merek (brand image) dan kepercayaan merek (brand trust) terhadap loyalitas merek (brand loyalty) ades PT. Ades Alfindo Putra Setia
What is branding ?