Marketing metrics : the definitive guide to measuring marketing performance 2nd ed.

Author

-

Additional Author(s)

• Farris, Paul W.
• Bendle, Neil T.
• Reibstein, David J
• Pfeifer, Philip E

Publisher

Pennysylvania: Pearson Education, Inc, 2010

Language

English

ISBN

9780137058297

Series

-

Subject(s)

• MARKETING RESEARCH
• MARKETING-MATHEMATICAL MODELS

Notes

Bibliography: p. 393 - 403. Index: p. 405 - 414

Abstract

-

Physical Dimension

Number of Page(s)

414p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03451/10	658.83 Mar	Library - 7th Floor	Available