Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Efektivitas konsep iklan Ambient Media dengan tema 'Surabaya Speak Up' dalam mengkomunikasikan SBO TV di Surabaya

Author
  • Poco, Yeremia
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2010
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020146/MAN/2010
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
Notes
  • Appendix : p. 88 - 136
Bibliography : p. 86 - 87
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 136 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00621/11(T) 659.1 Poc E-Unavailable : Removed

Similar Collection

by author or subject
Analisis ad-creativity internal consumer response dan purchase intention pada iklan TV Ardiles "Flash Mom"
Perancangan media promosi UD. Titan Surabaya
Sikap masyarakat Surabaya dalam penggunaan Celebrity Endorser pada iklan Garnier BB Cream versi Pevita Pearce
Perancangan komunikasi visual promosi event valentine de boliva cupid sos party
Analisa credibility celebrity endorser model: sikap audience terhadap iklan dan merek serta pengaruhnya pada minat beli "Top Coffee"
Pentingnya peranan advertising dalam mencapai target penjualan perusahaan real estate "PPM" Surabaya
Creative strategy in advertising
Pengaruh karakteristik celebrity endorser dalam iklan televisi Bank Danamon terhadap brand awareness masyarakat Surabaya