Creative strategy in advertising 8th ed.

Author

• Jewler, A. Jerome

Additional Author(s)

• Drewniany, Bonnie L.

Publisher

Belmont, CA: Wadsworth/Thomson Learning , 2005

Language

English

ISBN

053462510X

Series

Wadsworh series in mass communication and journalism

Subject(s)

• ADVERTISING
• ADVERTISING CAMPAIGNS
• ADVERTISING-MANAGEMENT
• COMMUNICATION IN MARKETING

Notes

. Bibliography: p. 332-326. Index: p. 327-336

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 336 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00150/05	- 659.1 Jew C	Library - 7th Floor	Available