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Creative strategy in advertising 8th ed.
Author
Jewler, A. Jerome
Additional Author(s)
Drewniany, Bonnie L.
Publisher
Belmont, CA: Wadsworth/Thomson Learning , 2005
Language
English
ISBN
053462510X
Series
Wadsworh series in mass communication and journalism
Subject(s)
ADVERTISING
ADVERTISING CAMPAIGNS
ADVERTISING-MANAGEMENT
COMMUNICATION IN MARKETING
Notes
. Bibliography: p. 332-326. Index: p. 327-336
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 336 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00150/05
- 659.1 Jew C
Library - 7th Floor
Available
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