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Analisis pengaruh keterlibatan, loyalitas merek, persepsi harga, persepsi kualitas, pengenalan dan persepsi resiko terhadap keputusan pembelian produk private label Hypermart Surabaya

Author
  • Fitriyani
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen Bisnis UK. Petra, 2012
Language
Indonesian
ISBN
-
Series
Skripsi No. 31010287/MAN/2012
Subject(s)
  • CONSUMER BEHAVIOR
  • CONSUMERS-RESEARCH
  • BRAND LOYALTY
Notes
  • Appendix : p. 74 - 119
Bibliography : p. 69 - 73
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 119 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02506/12(T) 658.8342 Fit A-Unavailable : Removed

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