Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisis faktor-faktor pembentuk ekuitas merk terhadap keputusan pembelian jasa Hotel Narita Surabaya

Author
  • Paramosa, Maisie Levina
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2013
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010363/MAN/2013
Subject(s)
  • BRAND LOYALTY
  • BRAND NAME PRODUCTS
Notes
  • Appendix : p. 56 - 74
. Bibliography : p. 54 - 55.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 75 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01165/13(T) 658.827 Par A-Unavailable : Removed

Similar Collection

by author or subject
Kellogg on branding
Brand creation : q'store (concept testing)
The Brand innovation manifesto
Re-branding ades (customer analysis)
Destination branding kota Surabaya homey Surabaya "marketing research"
Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
Analisa pengaruh online brand community terhadap brand loyalty melalui proses online perceived brand reputation dan brand trust pada cafe di Surabaya
Tinjauan visual copycat brand pada persepsi masyarakat dan hak kekayaan intelektual di Indonesia studi kasus: mie sedap, supermie sedaap, rokok 234 dan rokok lintang 6